The International Education Strategy, a Polemic for Trade or a Panacea for Collaboration?

It has never been more important for the UK to send a clear signal to our international neighbours and friends that we value increased international collaboration in education. The government has released its international education strategy . The press release highlights the strategy’s focus on education as an export, consistent with its origin in the […]

Applications to study in UK is rising due the the favourable regulations

The end of 2019 is coming soon, and a series of positive combinations have emerged for the study abroad in the UK market. How to seize new opportunities in changes? The following summary of recent policies will provide you with a way to look forward to the changes and development of the UK education industry […]

4 Questions to Boost Your Social Media Marketing

Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced. The data speaks for itself: The number of worldwide social network users is expected to reach 3.09 billion monthly active […]

Insight: Chinese New Year – The Year of the Rat

Emerging Communications Senior Client Services Manager Marie Tulloch writes about the marketing opportunities around the Year of the Rat and how retailers and brands can get the most out of this Chinese New Year To rat, or not to rat; that is the question many Western brands and retailers have been posing for themselves in […]

Taking China’s eCommerce Lessons On The Road

China has been the belle of the ball when it comes to the global potential of eCommerce — for both consumers and businesses — for the better part of the last decade. And while enthusiasm for expanding opportunities to access the Chinese market and its billion-plus consumers is as avid as it’s ever been — […]

5 reasons you must use social media monitoring

People now not only post personal information on social media, but also share their brand experience there. Although this makes negative reviews more widely known, it first provides an excellent opportunity to increase brand awareness and reach a wider audience, while also driving sales. When someone puts a tag about you on a post, you […]