The recipients of the UK-China-BRI Countries Education Partnership Initiative were announced on Tuesday 28 May 2019 at a ceremony in Beijing hosted by the British Council and the Ministry of Education China. Six UK universities have been awarded funding and will jointly be working with 22 universities from 11 countries…

It has never been more important for the UK to send a clear signal to our international neighbours and friends that we value increased international collaboration in education. The government has released its international education strategy . The press release highlights the strategy's focus on education as an export, consistent…

The end of 2019 is coming soon, and a series of positive combinations have emerged for the study abroad in the UK market. How to seize new opportunities in changes? The following summary of recent policies will provide you with a way to look forward to the changes and development…

Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced. The data speaks for itself: The number of worldwide social network users is expected to…

Emerging Communications Senior Client Services Manager Marie Tulloch writes about the marketing opportunities around the Year of the Rat and how retailers and brands can get the most out of this Chinese New Year To rat, or not to rat; that is the question many Western brands and retailers have…

China has been the belle of the ball when it comes to the global potential of eCommerce — for both consumers and businesses — for the better part of the last decade. And while enthusiasm for expanding opportunities to access the Chinese market and its billion-plus consumers is as avid…

People now not only post personal information on social media, but also share their brand experience there. Although this makes negative reviews more widely known, it first provides an excellent opportunity to increase brand awareness and reach a wider audience, while also driving sales. When someone puts a tag about…